Say hello to the Stoned Fox Agency, a cannabis marketing and media company located in Los Angeles, California. Hold on what exactly is marketing and what does it matter to the cannabis industry? Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
Now as a cannabis brand you have to get creative with your marketing strategies as most conventional advertising campaigns are not an option. One of the biggest strategies for a cannabis marketing agency is to leverage the power of social media. The goal of marketing is to create the golden word of mouth advertising. To get that you have to make people feel something. So how do you make people feel? The first place to start is storytelling. A marketing strategy with quality content is critical for consumers to build trust with your brand. The second most critical aspect is harnessing the power of a dope event, and they are not easy. It takes a team of people dedicated to host a proper party. With a successful event, you should get two things; social exposure, as people constantly post where they are on social media but more importantly you can get word of mouth if you truly have a great event.
CANNABIS MARKETING AND MEDIA COMPANY
Here are some of the services the Stoned Fox agency offer:
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